No matter what specialty you have, you have a unique set of valuable knowledge and experience. As a firm owner, your firm is best served when you focus on, leverage, and build on your strengths. Now, content writing and content marketing may not exactly be your cup of tea, and that’s fine. You can outsource this service to get better results. You have options to choose from to save time, effort, and money. 

In this episode, Adam Kosloff joins us to talk about the different ways you can outsource your content writing. Adam also walks us through the system of creating content, and we talk about the importance of good content marketing in promoting your services.

If you want to know how content writing and content marketing can help you grow your firm, this episode is for you.

Here are three reasons why you should listen to this episode

1. Learn your different options and the things you need to consider in content writing. 
2. Understand the difference between content...

Sales. What is your first reaction when you hear that word? For many law firm owners, it has the impression of aggressive selling and pitch meetings. However, we need to understand that law firms are a business, and sales is a key part of growth. It’s more than just selling; the sales process or business development is about building trust and relationships.

In this episode, Steve Fretzin joins us to discuss the value of having a business development plan in growing your firm. We talk about the importance of identifying your niche and target clientele. Steve also shares that people’s decisions are driven by different motivators. If we want to serve our clients well, we need to understand them down to these motivations. We need to know how to ask the right questions.

If you want to gain a deeper understanding of the importance of having a business development plan, then this episode is for you.

Here are three reasons why you should listen to this episode

1. Understand the...

 Scaling your law firm is not a walk in the park. You need to expend a lot of effort and sacrifices to successfully build your business based on your vision. Fortunately, there are various ways you can scale your business. And today, we have someone who can shed more light on an alternative method you may choose to explore: law firm mergers and acquisitions.

In this episode, Ross Albers, CEO of Albers & Associates, tells us how he grew his law firm by acquiring and merging with other businesses like his. He shares the things he learned from law firm mergers and acquisitions. Finally, Ross discusses the processes and ideas to help you scale your business.

If you want to know more about growing your law firm through mergers and acquisitions, then tune in to this episode.

Here are three reasons why you should listen to this episode

1. Discover how law firm mergers and acquisitions can help you scale your business.
2. Learn the process behind acquiring law firms successfully.
3. Get...

We usually think of marketing as explicitly publicizing our services, products, and programs. However, that might not be enough to grow your business. Do you share your expertise and insights on public platforms? And no, we don’t just mean your website. Spice up your marketing strategy by looking into thought leadership and content marketing. Before you know it, you’ll have a group of people who value your insights and what you have to say.

In this episode, Stephen Pope joins us to talk about how thought leadership can be a crucial part of your marketing strategy. It takes time, dedication, and consistency to build a community that can help your business. It might be tough, but the work you put into it is worth it. Remember, focus on your message and the value you want to share with the people around you.

If you want to know more about the ins-and-outs of thought leadership, then this episode is for you.

Here are three reasons why you should listen to this episode

1. ...

One of the biggest challenges facing a small law firm owner today is that of time or lack thereof. It isn’t due to anyone slacking off, law firm owners are very hard workers.

On the flipside, with all of their hard work, firm owners have the added challenge of performing the sales, marketing, customer service, collections, bookkeeping, etc. which eats into the ability to produce billable hours.

According to Randall Ryder of the Lawyerist.com in his article titled “Three Myths About Solo Attorneys” a firstyear associate works 80 hours per week whereas he puts in 50-55 hours per week. In another well publicized utilization rate study from Clio (2018), solo law firms collect fees on an average of 1.6 hours per day. This begs the obvious question – if a solo law firm owner works 50 to 80 hours per week, why are they only collecting for 8 hours of that time?

I have had the pleasure of conversing with several solo attorneys on this exact question, and...

As the old saying goes, there are only two certainties, death and taxes. Like a birthday, taxes are due the same day every year (well, almost). Yet, people still wait until the due date to send in their tax return. Read on to find out why you should be different.

To most people February means snow, mid-winter vacations, fireplaces and skis. For tax professionals like myself, it means busy season. However, most clients procrastinate their tax return appointments to the last minute. According to the IRS, more than two thirds of tax returns are filed in the last 6 weeks of the filing season. Some of the reasons people state for delaying their tax return filing are:

• I owe money so I want to delay paying it
• It is a lot of work to gather all those pesky medical receipts and charitable donations
• I am getting a refund, so there is no rush, I will get to it eventually
• I am afraid of finding out I might owe money
• I have no idea where to turn to get my taxes filed

If you relate to these or...

I started my business the same way as many others: while working a job and balancing a very busy family life.

Initially, I made some progress and quickly earned my first $10,000 in revenue. That’s when I hit my first brick wall. I couldn’t get to the next level. All I wanted was to move to the 4-figure per month club.

Be careful what you ask for, because I figured out the next steps and I hit that mark. I soon discovered that there was another brick wall in my future. Once again I was stuck, this time at about $60,000 in annual revenue.

At that point I was wondering why some people seemed to have it all figured out, making it look so easy.

What was I doing wrong?

I started to question if I had what it took to make it with my business. It is a recipe for disaster when you start doubting your own abilities.

I set out to find what I was doing wrong. In this process of self reflection, testing and learning from others, I discovered 5 key ingredients causing novice...