Strategize Your Content Marketing from Start to Finish with Adam Kosloff

Uncategorized Jul 12, 2021

No matter what specialty you have, you have a unique set of valuable knowledge and experience. As a firm owner, your firm is best served when you focus on, leverage, and build on your strengths. Now, content writing and content marketing may not exactly be your cup of tea, and that’s fine. You can outsource this service to get better results. You have options to choose from to save time, effort, and money. 

In this episode, Adam Kosloff joins us to talk about the different ways you can outsource your content writing. Adam also walks us through the system of creating content, and we talk about the importance of good content marketing in promoting your services.

If you want to know how content writing and content marketing can help you grow your firm, this episode is for you.

Here are three reasons why you should listen to this episode

  1. Learn your different options and the things you need to consider in content writing. 
  2. Understand the difference between content...
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Building Better Attorney-Client Relationships through Your Firm’s Sales Process with Matt Spiegel

Uncategorized Jul 12, 2021

Many lawyers are stuck in the mindset that legal outcome is all there is to fostering client relationships. However, being a competent, reliable, and trustworthy lawyer also means providing a good client experience, which can make or break your firm's success. Thus, you have to see the whole process of engaging clients from a business and sales standpoint. More than anything, you have to be there for them at every step of the sales process.

In this episode, Lawmatics founder and CEO Matt Spiegel joins us in a conversation around engaging clients in the entire sales process. He shares the journey behind building Lawmatics and his transition towards legal tech. Matt outlines the three phases clients go through in a law firm and the role automated marketing plays throughout this sales process. He also offers excellent points on KPIs and the importance of understanding metrics for law firms.

If you want to know how to improve your sales process and boost your customer relationship...

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Master Your Business Development Plan with Steve Fretzin

Uncategorized Jul 12, 2021

Sales. What is your first reaction when you hear that word? For many law firm owners, it has the impression of aggressive selling and pitch meetings. However, we need to understand that law firms are a business, and sales is a key part of growth. It’s more than just selling; the sales process or business development is about building trust and relationships.

In this episode, Steve Fretzin joins us to discuss the value of having a business development plan in growing your firm. We talk about the importance of identifying your niche and target clientele. Steve also shares that people’s decisions are driven by different motivators. If we want to serve our clients well, we need to understand them down to these motivations. We need to know how to ask the right questions.

If you want to gain a deeper understanding of the importance of having a business development plan, then this episode is for you.

Here are three reasons why you should listen to this episode

  1. Understand the...
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Grow Your Law Firm Using Task Management for Teams with David Zumpano

Uncategorized Jul 12, 2021

Seeing the legal industry as a business can be pretty daunting. You're not taught business in law school, much less practice task management for teams. You may realize that you don't particularly enjoy doing the entrepreneurial parts of growing your firm, and it's okay to admit that. Fortunately, there are people who can help you.

Your time is valuable; spend it doing what you do best and what you love. Set up systems and models that will help streamline your business. Along the way, you'll also need the discipline and commitment to grow. 

In this episode, David Zumpano joins us to share the importance of systems and processes as you deliver your services. We discuss the mindset that you need as you show people what you can offer. Dave also highlights the importance of community and strength-based task management for teams.

If you’re looking for tips on growing and running your law firm successfully, then this episode is for you.

Here are three reasons why you should...

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Hire, Acquire, and Inspire: Law Firm Leadership with Ross Albers

Uncategorized Jul 12, 2021

 Scaling your law firm is not a walk in the park. You need to expend a lot of effort and sacrifices to successfully build your business based on your vision. Fortunately, there are various ways you can scale your business. And today, we have someone who can shed more light on an alternative method you may choose to explore: law firm mergers and acquisitions.

In this episode, Ross Albers, CEO of Albers & Associates, tells us how he grew his law firm by acquiring and merging with other businesses like his. He shares the things he learned from law firm mergers and acquisitions. Finally, Ross discusses the processes and ideas to help you scale your business.

If you want to know more about growing your law firm through mergers and acquisitions, then tune in to this episode.

Here are three reasons why you should listen to this episode

  1. Discover how law firm mergers and acquisitions can help you scale your business.
  2. Learn the process behind acquiring law firms successfully.
  3. Get...
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How to Use Thought Leadership as a Marketing Strategy with Stephen Pope

Uncategorized Jul 12, 2021

We usually think of marketing as explicitly publicizing our services, products, and programs. However, that might not be enough to grow your business. Do you share your expertise and insights on public platforms? And no, we don’t just mean your website. Spice up your marketing strategy by looking into thought leadership and content marketing. Before you know it, you’ll have a group of people who value your insights and what you have to say.

In this episode, Stephen Pope joins us to talk about how thought leadership can be a crucial part of your marketing strategy. It takes time, dedication, and consistency to build a community that can help your business. It might be tough, but the work you put into it is worth it. Remember, focus on your message and the value you want to share with the people around you.

If you want to know more about the ins-and-outs of thought leadership, then this episode is for you.

Here are three reasons why you should listen to this episode

  1. ...
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5 Ways to Having More Time for Law Firm Owners

Uncategorized Jul 12, 2021

One of the biggest challenges facing a small law firm owner today is that of time or lack thereof. It isn’t due to anyone slacking off, law firm owners are very hard workers.

On the flipside, with all of their hard work, firm owners have the added challenge of performing the sales, marketing, customer service, collections, bookkeeping, etc. which eats into the ability to produce billable hours.

According to Randall Ryder of the in his article titled “Three Myths About Solo Attorneys” a firstyear associate works 80 hours per week whereas he puts in 50-55 hours per week. In another well publicized utilization rate study from Clio (2018), solo law firms collect fees on an average of 1.6 hours per day. This begs the obvious question – if a solo law firm owner works 50 to 80 hours per week, why are they only collecting for 8 hours of that time?

I have had the pleasure of conversing with several solo attorneys on this exact question, and...

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5 Reasons to File Your Taxes Early

Uncategorized Jul 12, 2021

As the old saying goes, there are only two certainties, death and taxes. Like a birthday, taxes are due the same day every year (well, almost). Yet, people still wait until the due date to send in their tax return. Read on to find out why you should be different.

To most people February means snow, mid-winter vacations, fireplaces and skis. For tax professionals like myself, it means busy season. However, most clients procrastinate their tax return appointments to the last minute. According to the IRS, more than two thirds of tax returns are filed in the last 6 weeks of the filing season. Some of the reasons people state for delaying their tax return filing are:

  • I owe money so I want to delay paying it
  • It is a lot of work to gather all those pesky medical receipts and charitable donations
  • I am getting a refund, so there is no rush, I will get to it eventually
  • I am afraid of finding out I might owe money
  • I have no idea where to turn to get my taxes filed

If you relate to these or...

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5 Ways to Move Your Business from Stuck to Growing Again

Uncategorized Jul 12, 2021

started my business the same way as many others: while working a job and balancing a very busy family life.

Initially, I made some progress and quickly earned my first $10,000 in revenue. That’s when I hit my first brick wall. I couldn’t get to the next level. All I wanted was to move to the 4-figure per month club.

Be careful what you ask for, because I figured out the next steps and I hit that mark. I soon discovered that there was another brick wall in my future. Once again I was stuck, this time at about $60,000 in annual revenue.

At that point I was wondering why some people seemed to have it all figured out, making it look so easy.

What was I doing wrong?

I started to question if I had what it took to make it with my business. It is a recipe for disaster when you start doubting your own abilities.

I set out to find what I was doing wrong. In this process of self reflection, testing and learning from others, I discovered 5 key ingredients causing novice...

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